Despite fitness trackers being a rapidly growing market, inaccurate recordings and difficulties in use are large factors in abandonment
SAN FRANCISCO, CA – Despite predictions that almost 60 million fitness trackers will be in use by 2018, new research reveals that the majority (72 percent) of Americans still rely on a weighing scale to measure their overall health and fitness, while only one in six Americans use a personal fitness tracker. The findings are according to the “2015 Fitness Education Report” released today from Skulpt, a leading technology developer that empowers people to better understand their bodies, which commissioned research firm YouGov to study use-case trends for personal fitness and activity trackers. Overall, the research found that 69 percent of Americans have never owned a personal fitness or activity tracker, but would be open to using one if it provided more accurate measurements based on their specific body type.
Additional key findings of the “2015 Fitness Education Report” include:
- You’re Doing it Wrong: One in five Americans use measuring tape or the traditional BMI formula (a ratio between weight and height) to regularly measure their health and fitness – both highly outdated measurements to be reliable or accurate
- 30 Day Dread: Almost half (41 percent) of Americans who have ever owned a personal fitness or activity tracker end up abandoning it after only month or less of consecutive use
- Abandonment Issues: For those that have ever owned a personal fitness or activity tracker before, one in five said that they abandoned it due to the tracker inaccurately recording their activity
“There’s a certain disconnect seeing that more than half of Americans claim that it is either somewhat or very important for them to have an accurate measure of their total body fat percentage, but many still use outdated weighing scales, measuring tape or the traditional BMI formula to measure their health and fitness,” said Jose, Co-Founder and CEO, Skulpt. “What consumers really need is a better way to understand their bodies – and to achieve this means focusing on tracking the actual results and impact of training efforts, instead of just the stats of their activities.”
The report also identifies rankings of what key features would encourage consumers to buy a personal fitness or activity tracker and benefits for current owners.
RANKING: Key Features to Encourage Purchasing
- Personalization based on body type to determine accurate results based on my age, sex, and physical build or type of athlete (39 percent)
- Recommendation by a doctor or personal trainer (35 percent)
- Accompanied by an easy-to-understand app that tracks progress in real-time (35 percent)
RANKING: Best Features For Current Owners of Fitness/Activity Trackers
- Collecting and storing data to track progress over time (54 percent)
- Being wearable/portable (49 percent)
- Showing real-time results (42 percent)
Bohorquez adds: “With major technology brands like Apple, Google and Microsoft introducing new health and fitness tracking initiatives, the momentum around this market is far from slowing down. As the technology becomes more intuitive, growth in the marketplace will be seen in devices that help users exercise smarter and improve their overall wellbeing. At Skulpt, we test different demographics (e.g. age, gender, or type of athlete) to ensure we track the best and most accurate results across the board.”
For more information on Skulpt, please visit www.skulpt.me.
About the “2015 Fitness Education Report” (Methodology)
Skulpt commissioned accredited research agency YouGov Plc to poll the views of a nationally representative sample of 1,199 U.S. adults. Fieldwork was undertaken between September 22-24, 2014. The figures have been weighted and are representative of all U.S. adults (aged 18+). The research was carried out online.
About Skulpt Aim
Skulpt Aim (www.skulpt.me) is the first and only personal fitness device that accurately rates the quality of individual muscles and measures their fat percentage, to help users achieve their fitness goals faster, better understand their bodies, and know when they are losing fat and gaining muscle.
Built on technology originally developed for the medical space to track the progression of muscular disorders and used by NASA, Skulpt was founded in 2009 by Dr. Seward Rutkove, MD, a neurology professor at Harvard Medical School, along with Dr. Jose Bohorquez, PhD, an electrical engineering graduate from MIT. After seeing the potential this technology could have on fitness enthusiasts, Skulpt made a pivot to the consumer space, introducing Aim – a revolutionary way to help users improve their fitness and better understand their bodies.
Skulpt Aim instantly measures the quality of muscles (MQ), which can identify areas that are fit and those that may need improvement. Using a rating scale similar to the IQ, MQ is a measure of how lean, strong, and defined a muscle is – a 100 rating is average, with higher numbers representing better fitness. Skulpt Aim also provides a total body fat percentage, as well as that for individual muscle groups for an in depth analysis of the body.
For more information visit: www.skulpt.me.